Learning Outcomes

Introduction to Digital Marketing

Creating Buyer Persona to Win More Business

Building and Sharing Online Surveys

Lesson Summary

This module focuses on the overview of digital marketing. You will learn about the concept of buyer persona along with how to create it for your business. You will also learn about generating online traffic, how to convert the traffic to sales, and the importance of sharing online surveys with your customers.

Creating a Website from Popular Free Hosting Sites

How to Select and Buy Reseller Hosting

IP Address and Name Server

Connecting a Domain With a Host

Introduction to HTML, CSS, and Website Creation

cPanel and FTP Based FileZilla

This module explains the process of designing and creating a website with free domain hosting using HTML and CSS. Get to learn about the functions of an IP address and a name server. You will also discuss the differences between uploading a website using cPanel and FTP based FileZilla.

Introduction to WordPress

Installing Themes and Plugins in WordPress

Creating an Online Store Using WordPress and WooCommerce

How to Use Post, Categories, Page and Menu

This module delves deeply into the process of creating a business website and an online store using WordPress and WooCommerce. Get to learn how to install themes and plugins into your online store as well as how to manage an online store built with WooCommerce.

Ad Planning with Google Ads

Social Media Marketing for Business Growth

Search Engine Optimization (SEO)

This module focuses on how to maximize social media marketing to drive business growth. Learn how to use Facebook to grow your business, the benefits of search engine optimization (SEO), and the differences between social media marketing and social media optimization.

Essentials of Digital Marketing and Lead Generation - Course Assessment

Learn to apply essential digital marketing skills like SEO and WordPress for lead generation in this free online course.

Essentials of Digital Marketing and Lead Generation

This free online course will provide you with a comprehensive guide to leverage online tools to generate traffic to your business. You will learn how to create a business website and about the importance of online surveys. We will also take you through the mechanics of Search Engine Optimization (SEO) and its benefits to small business owners, with a particular focus on lead generation. Sign up now and learn these invaluable skills.

Managing and growing a small scale business can be an arduous task due to the stiff competition in acquiring market share. This free online course will focus on leveraging digital marketing tools to promote your business. You will learn about online leads that translate to sales, ultimately increasing your market share. We will explain the concept of the buyer persona, including how to acquire it for your business. Get to explore online traffic generation as well as the potential impact of online surveys on your business. We will also delve into business websites designed using WordPress and WooCommerce. You will learn to identify the processes involved in creating a website using popular free hosting and domain. By the end of this course, you should also understand why it's crucial to have a domain name. You will know how to select the domain name for your business. 
Did you know that an IP address helps to determine who visits your business site? This course will explain the importance of an IP address in locating physical machines and devices connected to the internet. You learn to upload and download files using FTP and cPanel. We'll also show you how to secure your online presence using SSL to guarantee the safety of your online customers. Get to learn how to use FileZilla to edit live pages online and connect a domain with a hosting server. We will teach you how to create an online store using WordPress and WooCommerce, and how you how to install themes and plugins in your online store to enhance your website. We will also demonstrate the potential impact of content creation on your business, including how to use the available premium themes to design a professional website.
Finally, we will explore how to plan your online advertising using Google Ads and use Facebook marketing to increase your market share. This course will then explain the step-by-step process of creating an online campaign for your products and services, using the right keywords for your targeted audience. We'll show you how to build a sales funnel on Facebook, as well as how to use Facebook marketing to grow your business. This course will help you differentiate between social media marketing and social media optimization. By completing this course, you will be able to take advantage of the functionality of Search Engine Optimization (SEO) to promote your business online. You will also be able to differentiate between on-page optimization and off-page optimization for your online marketing needs. We have designed this course for business owners, students, researchers, or anyone interested in learning the secrets of online business marketing. Start this course today if you'd like to become a better digital marketer!

[2025] 2000+ Free SWAYAM + NPTEL Courses

9 Best GIS Courses for 2025: Navigating Spatial Data

Udemy’s Last CEO Quietly Moves On: Joins a Tax & Compliance Company as CEO

7 Best Kubernetes Courses for 2025

Coursera, Udemy, and the $10M+ Video Privacy Battle: Class Action Update

Coursera Q4 2025: 197M Learners, ~$197M Revenue, ~$27M in Losses

9 Best Quilting Courses for 2026: Turn Fabric Scraps Into Heirlooms

Udemy’s Fourth Leadership Exit of 2025: CMO Genefa Murphy Resigns

5 Best Free Raspberry Pi Courses for Beginners in 2025

Learn English as a Second Language (ESL) with Hundreds of Courses & Sites

The Rise of AI Search: ChatGPT Surpasses DuckDuckGo, Threatens Bing

30 Hours of MATLAB Courses with Free Certificate

Harvard and MIT’s $800 Million Mistake: The Triple Failure of 2U, edX, and Axim Collaborative

6 Best Courses to Become an Influencer in 2025

Can an AI Teach AI? Learning From an Avatar

2U/edX Implements Another Round of Layoffs Amid Ongoing Financial Struggles

Introduction to the GDPR

The Data Protection Officer (DPO) Role in the GDPR

Personal Data Security Guidance for Microenterprises in the GDPR

Five Steps to Secure Cloud-based Environments

Introduction to the GDPR for the Private Individual

What Can Organisations Do Now to Prepare for the GDPR?

The Key Steps You Need to Take to Ensure Compliance with the GDPR

Learn about the GDPR which comes into effect from 25th May 2018, which increases the obligations on organisations around data protection, and gives greater control to individuals over their personal data.

General Data Protection Regulation - Course Assessment

Do you understand GDPR? Or that a company that fails GDPR can get a €20million fine? Take this free online course.

General Data Protection Regulation (GDPR)

This free online General Data Protection Regulation (GDPR) course will teach you everything you need to know about European data protection regulations. Data protection regulations can be difficult to correctly understand and apply, however, any company that fails to meet GDPR compliance can be fined for up to €20 million. This free online course will teach you everything you need to know about GDPR to protect yourself from financial loss.

Topic A: Understanding Customer Service

Topic B: Identifying Customer Expectations

Topic C: Providing Excellent Customer Service

Review Quiz

In this module, Understanding Customer Service, students will learn the basics of customer service, identifying customer expectations, and providing excellent customer service.

Topic A: Focusing on the Customer

In this module, Focusing on the Customer, students will learn about putting the focus on the customer and their needs.

Topic A: Customer Service and the Telephone

In this module, Customer Service and the Telephone, students will learn about how the telephone relates to customer service and how to handle phone calls.

Topic A: Handling Complaints

In this module, Handling Complaints, students will learn how to handle customer complaints in a professional manner.

Topic A: Enduring Stress

In this module, Enduring Stress, students will learn about how to endure the stresses of working in customer service.

Customer Service Skills - Assessment

Become expert in customer service and polish your professional communication skills in this free online course.

Customer Service Skills

This training course teaches you the basics of customer service. We show you how to focus on the customer to understand their expectations to help you improve their experience of your business. We explain how to deal with stress and constructively interact with clients on the telephone to handle complaints. People’s perceptions of your company’s brand are defined by customer experience, so sign up to make sure they remember you fondly.

ISO 37301:2021 Introduction

Context of the Organization

Expectations from Leadership

Planning for Compliance Management

Providing Support

Operation of Compliance Management System

Evaluating Compliance Performance

Improving the Compliance Management System

This module will introduce you to ISO 37301:2021, the latest compliance management systems standard published by ISO. You will understand the structure and requirements for establishing, developing, implementing, evaluating, maintaining, and improving an effective compliance management system within an organization.

ISO 37301:2021 - Principles of Compliance Management Systems - Course Assessment

Learn the fundamentals of compliance management systems based on ISO 37301:2021 requirements in this free online course.

ISO 37301:2021 - Principles of Compliance Management Systems

This compliance management course will familiarize you with the latest compliance management systems standard published by the International Organization for Standardization (ISO). You will learn the basic elements of compliance management systems by understanding the requirements of ISO 37301:2021. In addition, this course will guide you through establishing, implementing, maintaining, and continually improving a compliance management system.

Business-to-Business (B2B) Markets

Types of B2B Buyers

Buying Centers

Stages in the B2B Buying Process

International B2B Markets and E-commerce

In this module, you will learn about the features of business-to-business markets. You will learn also about the types of buyers in B2B markets and the stages in the buying process.

Marketing Channels and Channel Partners

Typical Marketing Channels

Functions of Channel Partners

Marketing Channel Strategies

Channel Dynamics

In this module, you will learn a great deal about the importance and functions of marketing channels. You will learn about the different types and how they are exemplified in real-world businesses. Lastly, you will learn about channel partners.

Buying Behaviour: Situational Factors

Personal Factors and Buying Behavior

Psychological Factors and Buying Behavior

Societal Factors and Buying Behavior

Consumer's Decision-Making Process

Stages in the Buying Process

In this module, you will learn about the various factors that influence the buying behaviour of consumers. You will learn about the social, psychological, personal and situational factors affecting buying behaviours, as well as the consumer's decision-making process.

Components of Strategic Planning

Organizational Objectives and Strategies

Strategic Portfolio Planning Approaches

In this module, you will learn about the components of strategic planning, value proposition and how to develop organizational objectives. You will also learn about some specific portfolio planning methods like the BCG matrix and the General Electric approach.

Marketing Information Systems

Problem Definition and Research Design

Specifying Samples and Form Design

Data Collection and Analysis

In this module, you will learn about the Marketing Information System and its components. You will also learn in detail the steps in the marketing research process.

Customer Communities

Loyalty Management

Customer Satisfaction

Ethics, Laws, and Customer Empowerment

In this module, you will learn about the relevance of ensuring customer satisfaction, and strategies to employ. You will learn also about loyalty management and the ethics to observe.

Principles of Marketing - Course assessment

This free online diploma course explains how to conduct market research to sell yourself and build customer loyalty.

Principles of Marketing

This free online diploma takes you through common buying trends in business-to-business and business-to-customer markets. We show you how to gather market intelligence using market information systems so you can manage and leverage customer communities to build up customer satisfaction and hence loyalty. This comprehensive course teaches you how to get ahead by selling ideas, products or even yourself.

Introduction to B2B Customer Success Management

Customer Onboarding

Customer Support Strategies

Driving Long-Term Customer Success

This module serves as the foundation for understanding the critical role of customer success in the B2B landscape. You will explore the concept of customer success, learning how it differs from customer support and customer experience. Gain insights into the key metrics that define customer success and how to use them effectively.

B2B Customer Success Management - Course Assessment

Explore B2B Strategies to boost customer satisfaction, retention, and business growth in this free online course.

B2B Customer Success Management

Embark on a journey to become a top-tier Customer Success Manager with this expertly designed course, crafted to empower you with the skills and strategies needed to enhance customer satisfaction and ensure loyalty. You'll learn how to drive customer satisfaction, boost retention, and fuel business growth by mastering the strategies of B2B Customer Success Management. Build a high-performing Customer Success team for your customers. Enrol now!

Retail Management Industry, Progression and Skills

Merchandising

Pricing and Displays

In this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.

Checkout, Sales Concept and Required Skills

Consumer Behaviour and Interpretation

Pre-empting and Solving Issues

In this module, you will learn the importance of using the checkout correctly, the factors involved in the sales process, and how to manage any problems that may occur. You will be introduced to the concept of consumer behaviour and its importance to the retail sector.

Trends and How to Use Them

Targeting Customers

Communicating with Customers

Dealing with Unhappy Customers

In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.

Retail Environment and Key Concepts

Creating an Environment

Customer Relationships

Dealing with Relationship Issues

In this module, you will learn how to curate a positive and ideal environment within your store. You will learn how to create and maintain good, healthy customer relationships, and how to handle any issues that may arise with customers, so that your retail output will remain high.

Retail Management: Merchandising, Sales and Customer Communications - Assessment

Learn basic merchandising and communications skills involved in retail management with this free online training course.

Retail Management: Merchandising, Sales and Customer Communications

This free online retail management training course will provide a thorough introduction to the basics involved in managing a retail outlet. You will learn the principles behind sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, so if you are an aspiring retail manager, get started today.

Introduction to Rental Property Management

Financial Management, Property Maintenance and Relationships

Property Management Software and Sustainability

This module is an introduction to rental property management. You will learn about different types of rental properties and the roles and responsibilities of a property manager. Also, you will discover marketing strategies for attracting potential tenants, the tenant screening and selection process, and the factors affecting financial management.

Rental Property Management Fundamentals - Course Assessment

Learn how to be a successful landlord in this free online course that lays out the basics of rental property management.

Rental Property Management Fundamentals

Do you want to acquire the techniques and best practices used to rent out property? Would you like to know the risks associated with being a landlord and how to reduce them? This course explores the basics of rental property management and explains how property managers find suitable tenants and make sure that the property is properly maintained. We also break down the components of a lessee/lessor relationship to help you interact with tenants.